A set of actions that a set or a person takes to introduce and then sell their product or service. According to findings from centuries ago that were found on stone inscriptions and engravings and designs on clay structures, we find that the most widely used and perhaps the first advertising measures were taken to spread religious and religious thoughts. Today, advertising is based on the methods of the day.
Advertising can play a significant role in raising the cultural, social and political development of society. In fact, advertising is a source of receiving information and saving time for the consumer, and at the same time, it is a way to reach the goal of the advertiser and to convey the message to other people, from creating logical relationships, to the goal of creating a change in their behavior and desires. is
The art of gift giving
Before giving a gift, it should be noted that both the giver and the recipient have their own policy and plan, and care should be taken not to lose this policy. including the application of the policy regarding the gift limit or the terms of the gift. Statistics show that business gifts go first to major customers, then to employers, and finally to successful customers.
The only consistent reason for gift giving is to strengthen the personal relationship between the giver and the recipient, and most people agree that gift giving is one of the cost-effective ways to create a sense of partnership and valuable relationships.
When giving promotional gifts to special customers as well as regular customers, care must be taken to treat them the same. If the promotional gift can be different. This makes regular customers become special customers.
Necessity of advertising gift
Promotional gifts are one of the most important factors in attracting customer’s attention, which makes them remember the product and service. Therefore, it is important to choose the right type of promotional gift and use creativity in its design, and be related to the product. Also, many promotional gifts are used to appreciate customers, which many customers use.
With the help of advertising gifts, it is possible to establish a relationship with the audience and potential customers and open an account on them to continue the relationship. They cost little and make the marketing process more focused and simple.
It causes excitement in the aspects of the product and the audience gets excited and the product is spread around the world. It can be combined with a lottery to make it more attractive and create excitement among the audience.
Promotional gift feature
The longer the lifetime of the promotional gift and the name of the company engraved on it, the more it will be seen. Modern advertisements pay more attention to permanence in the mind than permanence in appearance. The type and location of the advertiser’s name engraving on the gifts are determined according to the type of gift.
There must be communication between the sales force and the customer. That is, if the gift is given to the customer by a person whom the customer knows, it will be more effective.
Promotional gift time
To be more effective, the promotional gift should be sent at the right time. For example, near annual holidays, Valentine’s Day and other public holidays. The anniversary of the start of a business or the anniversary when we entered the business stage with a client are good times to give gifts. Sending a promotional gift in a short period of time does not have a positive aspect for the customer.
Choose a promotional gift
Just as a person who intends to buy for his mother, wife and daughter, usually does not use the same gifts, when giving a gift, we should pay attention to the gift, the recipient and the ethics of the organization.
For example, in the relationship between the doctor and the patient, if he wishes, the treating doctor can use a syringe, a tool for measuring sugar, fat or blood pressure, medical pads, a massager, or cosmetics. Or in relation to the bookstore and students, the bookstore can use books and stationery.
For us humans, financial rewards are considered as our income. Gifts that are higher than a certain value in terms of material value do not create an interesting feeling for the recipient. The practicality of the gift and the emotionality of the gift are two different aspects that should be considered.
A sample of the company’s own product is not necessarily the best gift. In many companies in the world, the most lasting New Year’s gift is the greeting card. People who have a higher social class and managers are not very interested in using promotional gifts with names and logos, and better tools should be used.
